069 – Branding With Chris Craft

Chris Craft is the author of ‘The Foundation: Branding for Successful Real Estate Professionals’, and the founder of independent book publisher and consultancy, Nao Media. Today we’re talking about branding, and how to convey your identity through marketing. 

In this episode,you’ll learn…

• Why is branding important?
• The three components of a real estate brand — personal brand, business brand, and web presence
• How do our listeners define their brand
• How your story is expressed through branding
• What elements are included in branding
• The danger of real estate professionals rushing into marketing tactics prematurely
• Do it yourself or hire a professional

Links and resources mentioned in this episode.

• craftwrites.com 
• thefoundationbook.com 
• @CraftWrites

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