322 – Short-Form Video with Margot Ettedgui
Margot Ettedgui is an entrepreneur, educator on mortgages/real estate, and general manager of Triangle Companies.
Before she got a taste of mortgages and real estate, Margot wanted to work around the fashion industry in fashion merchandising. In fact, she went to college for it but realized that she had to drop out as she didn’t think that the fashion industry would fulfill her ambitions and goals.
Real estate and the mortgage industry have close similarities in terms of business to fashion merchandising.
Having a close relationship with her father, who is the CEO of Triangle Companies, brought her into the business. Margot has been working there ever since, moving up the ladder to general manager and expanding the business!
Margot Ettedgui has gained a lot of experience and knowledge, which he shares on her social media platforms like Tik Tok and Instagram. It is something that the younger generation should really learn and understand.
In today’s episode, We discuss creating short-form video content for the numerous social media outlets that exist today.
In this episode, you’ll learn…
- How long should short-form content be?
- Understanding each output medium
- Becoming omnipresent
- Demographics for different mediums
- Create content for specific algorithms
- What makes good short-form video content
- Following trends
Links and resources mentioned in this episode.
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