218 – Agent Public Relations with Martin Eiden

Martin has been in the business for 20 years and serves the Manhattan and Brooklyn areas. In 2018, he had a volume of $50 million, with a further $21.5 million in the first quarter of 2019. He has a team of 4 plus 2 outsourced companies. 

In today’s episode, we discuss public interactions, and how a publicist can assist in generating business. 

In this episode, you’ll learn..

• How to hire a publicist and why
• Self-promotion is exhausted
• Social media is for likability, can relate to you
• Newsletters/market reports informative
• Quoted in media creates credibility
• How it’s done:
  • Publicist gives me leads on stories, I give written responses. Sometimes follow-up interviews
  • Need to have good writing and communication skills, talking points
  • Provide fast turnaround time
• Cost

Links and resources mentioned in this episode.

• https://www.martineidenteam.com/
• @martineidenteam

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