232 – Who Owns Your Data with Shaun Osher
Shaun Osher founded CORE in 2005. As CEO, and under his leadership, he has led CORE to become the number one boutique real estate marketing and sales company in New York. Widely regarded as one of the most innovative and creative minds in marketing, branding, and selling real estate, he has been responsible for more than 30 projects and 6 billion dollars in sales. Having started his career as one of NYC’s most successful and respected agents, he is known as a broker’s broker, with a keen understanding of the market and acumen for sales and negotiation. A native of Johannesburg, South Africa, Shaun graduated from The New School and began his career in 1994.
In today’s episode, we discuss the power of data accumulation, how it’s used by real estate firms, and issues surrounding data security and protection.
In this episode, you’ll learn..
- Shaun wrote an important opinion piece for Forbes
- Tech company vs Real Estate Company
- How Tech companies view data vs real estate companies
- Who owns the data
- How transparent is that info
- What should agents be asking their firms
- What should agents be telling their clients
Links and resources mentioned in this episode.
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