215 – Retargeting with Shay & Nobu Hata
Nobu Hata is the Director of Industry Outreach for the National Association of REALTORS®. A former top producing REALTOR, Nobu specializes in helping members, brokers and Association execs integrate new school techniques into their practice to reduce friction for members, buyers and sellers; increase productivity, and earn trust and business in a crazy real estate world.
An Ivy League grad, Shay Hata specializes in the sale of condos, single family homes and multi-family homes in the Chicago area and the nearby suburbs. She helps, on average, over 75 families per year purchase or sell homes in the Chicagoland area, resulting in over $30 million in transactions each year.
In today’s episode, we’ll explore retargeting as a method of advertising and conversion.
In this episode, you’ll learn..
- What is retargeting?
- What ISN’T retargeting?
- The internet is nothing but an advertising platform. Staying top of mind amid the noise is key to conversion.
- The buyer/seller journey is a long one. Using tools like retargeting shortens the first contact phase but is not the only tool you need to convert.
Links and resources mentioned in this episode.
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