190 – Breaking Into the Luxury Home Market with Michael LaFido
Michael LaFido is a top-producing Realtor and real estate consultant with over seventeen years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted at Noon on FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.
Michael, the founder of the Marketing Luxury Group. He and his team of 5 assist other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching, to help agents and owners sell their luxury homes. Mike is also the author of the books Marketing Luxury and Luxury Listing Specialist.
In today’s episode, we explain the strategy for operating in the Luxury Real Estate market, and how to transition from other price points.
In this episode, you’ll learn..
- Defining luxury homes
- The 4 price points in every market
- Limiting beliefs that agents have about selling luxury homes
- The first 3 things you would do if you were to move to a new market and wanted to dominate luxury