147 – State of the Industry with Nobu Hata
Accessibility, affordability and inventory are disrupting real estate. Don’t fall for the hype: Instilling confidence and exist strategies with savvy boomers is just as imperative as “millennial marketing” for agents nowadays. The power will be in your network. Prepare for the long haul when it comes to lead generation and curation. It’s taking increasing longer to curate leads when they enter into the funnel. Tap into pent-up demand by giving people what they can’t google now. Do what portals can’t. Educate better than Google.
Humanize your marketing now. Stop talking like a real estate robot. Assume that Amazon will get into the business, which will make every portal conversation before now moot. How can you get people to want to save time AND make money using your premium services? By every definition, every ‘lead’ will be a ‘bad’ one, so organize everything around your SOI better than before. People who have bought and sold previously, along with their tribe will be the first to act. Gain mindshare with them now. Invest in technology that reduces friction.
In this episode, you’ll learn..
- Using Data
- Transparency around performance
- Common problem solving
- Empathy with others’ process