167 – Negotiations with Darren Kittleson
Darren Kittleson has spent the last 29 years in the residential real estate industry. He started in residential sales near Chicago Illinois in 1989. In 1993 he moved back “home” (grew up on a dairy farm near Mount Horeb) to Madison Wisconsin and built a large real estate sales practice there. In 2003 he had the opportunity to open his first Keller Williams Realty in Madison and has served as it’s operating principal since that time.
Darren currently owns 2 Keller Williams Realty locations in Madison. In 2017 his 256 agents closed $726 million in sales volume and generated commissions exceeding $20 million. His company has been named “Best Place to Work” by Madison Magazine for past 3 years. He is also a Business Coach where he specialized in coaching real estate teams that exceed over $1 million annually in gross commission income.
He currently serves as one of 26 KW University Master Faculty members and speaks throughout the world for the company. He lives in Fitchburg, Wisconsin with his partner, Devery Cash and 2 cats, Amos O’Tanger and Gracie Lou Freebush. He loves to golf, downhill ski and travel. He has made 8 trips to Haiti for mission work since 2011 as well as climbed Mt. Kilimanjaro on his 50th birthday in December 2015.
In this episode, you’ll learn..
- NAR Survey shows that an agent’s negotiation skills aren’t the highest skill the consumer is looking for.
- As a general rule, real estate agents are lousy negotiators
- Any agent willing to improve this skill just increased the value of their services to their consumer HUGELY!
- Techniques and resources to improve skills
- My personal Real Estate business mission is to have the consumer understand the value of a skilled negotiator such that the NAR survey numbers increase in the next 3-5 years!